B1UK

The Magnetic Brand: boost your profitability through Enchanting Systemic Creanovation©

In our times of hardship, good enough is not enough anymore.

The champion companies develop champion Brands able to constantly boost creanovation (creativity and innovation) in a Brand legitimated way, not only to please but to enchant consumers at all touchpoints. This is only possible through your employees desire and capacity to rethink constantly what they do to create a relevant and meaningful new magnetism and become, along your consumers, your evangelists of the real and virtual worlds.

Via Alternativa offers a unique methodology to help you achieve this; Enchanting Systemic Creanovation, a multistep process:

1. Analysis of your Company/Brand culture to asses fertility fields

2. Define the most fertile and legitimate Brand culture territory

3. Develop the creative and innovative platforms

4. Train the organization into developing evolving enchanting creative innovative and relevant executions of the defined Brand Culture at all possible important and potentially important internal and external touch-points.

5. Develop intra and cross functional action plans

6. Evaluation, recommendations and possible re-training – stimulation of further development of ideas/projects