B2e

Successful Brands are the ones who suggest a meaningful singular relevant way of doing things, happily adopted and assimilated by every employee at every step of their work, partners, and mostly by consumers throughout their journey. Brand positioning needs to be performative, i.e. constraining to develop singularity and coherence, while allowing for distinctive creativity & innovation.

Brand positioning : we start with in depth understanding of sector, Company and Brand cultures. We then hunt for inspiring international best practices not necessarily from same industries. We then identify strong, relevant and sustainable differentiations grounded in the company’s and Brand’s strength and heritage. Based on our in depth experience of media Brand positioning, we also add & integrate Editorial positioning of the Brand as a key element of brand’s deployment in all forms of content and social interactions.

Brand names: Most Brand names are just a tag of some sort. We believe they can be engines who propel employees and consumers alike. To do so, we create name search methods combining singularity & ambition through a set of 4 basic constraints:

denotative, programmatic, inspiring, functional.

Method is mostly semiotics to find the rare polysemous gem fitting with our constraints. Ours strengths are also being international and proposing an immersive approach for faster & better adoption.

Logo and graphic development, we are used to collaborate with the best designers to guarantee relevant top results.

Brand positioning implementation: see B1 the magnetic Brand