A good Brand is a potential Media unaware of it


Our principles: integrate content as a key player in the construction and development of the Brand - strategic Brand Content.


Brands are able to produce more unique works than the media and even premium content


If content is of great quality and interest it creates value and with value come interesting new business models.


Brand content has to be surprising, creative and innovative, freed from constraints of classical media it can explore new formats, approaches, aesthetic and narrative styles.  Our strong semiotics background is a great help in this.


Grounded on a strategic vision, we make sure that each individual project (part of the construction of the vision) has an intrinsic quality and uniqueness and provides a high psychological return for any viewer of user.


Integration is part of the content concept.

Content is great but as important is the integration of the content elements in the marketing mix (media, new media, advertising, viral, pr, retail, BtoB/BtoC, internal)


Ambition !  grounded on our founding principles of relevant outstanding creativity and collaborative intelligence, we make sure that all the partners necessarily involved in such projects achieve highest standards through emulation, inspiration and tight planning.

MEDIA

BRAND

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Strategic Brand Content

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